Pretty Girl Mantra

Physical album design for "Mantra" by JENNIE (digital single), which is an energetic and bold power anthem for women. The single boasts lyrics that celebrate pretty girls, calling on women to embrace their confidence with no apologies and uplift each other. This design aims in capturing Jennie's fierce aesthetic through the creative direction of including her handwriting throughout the design, plus minimal typography and chrome accents. The design direction is purposeful in giving room for the images of Jennie to shine, showing an embracement of her unique charm and hot attitude.